Vicinity"What do you call your phone?"
Strategy
Create an app that allows users to easily find their phone using voice commands, battery preservation, and hand gestures.
Context
So many people regulary lose their phones. With the technology today, their should be a way that makes finding it as thoughtless as losing it. Vicinity bridges the gap and help you stay "connected" to you phone.
What is Vicinity?
You've lost your phone and you're running late, it's happened to the best of us. With Vicinity you can give your phone a name, like you would a pet, and literally call it aloud and listen for it to answer back using voice automations, sounds and vibrations. No more asking a friend to call, or looking everywhere accept for in your back pocket. Vicinity makes losing a phone the least stressful event in the day. What you call it, is up to you.
Promotional Video for Social Media
Because this is an app, we wanted to show a 10-20 second "how-to" video to get users to download it.
OOH
Playing on the humor side, we wanted to bring awareness to the user about the app by sparking some curiosity.
We wanted to utilizes approachable ads that allowed people to walk up to and read/ look at them. We wanted them to feel as if the picture could have been taken at their own home.
