Branding
Upon being hired, I was asked to comb through each of the properties to refine its look. This consisted of updating and revising logos, color schemes, font selections and creating new documents to send to tenants, potential tenant and all clientele with the appropriate branding.
We go above and beyond for each of our tenants; we created "Performance Reports" for each tenant at every shopping center to let them know where they had improved, or not, to help with traffic irregularities as it pertains to their social patterns.
Because we were starting from scratch, we were still figuring out what best practices
to implement.