Park Ease
"Parking Made Easy"
Strategy
Create an app that is easy to use and helps students find parking quicker and easier, all while making this app a necessary part of every college career.
Context
To defeat the dilemma of on-campus parking. Students are constantly complaining about never being able to find parking and when they finally do, they are late to class.
What is Park Ease?
ParkEase is a parking app made just for students.
With a beautiful and simple to use interface, ParkEase allows students to find a parking spot on campus without all of the hassle. Simply select your university, the type of parking permit you have, the building you want to go to, and let ParkEase do the rest. The app has bonus features that include finding the best time to park, the parking lots that are effected by campus events, a section for purchasing a parking permit if you don’t already have one, and a short video on how to navigate the app.
OOH
With out-of-home, we wanted to speak directly to students, not at them. We wanted to position the user as the here.
Get this app and never be late to class again.
TV Spots
Our TV spot will air on campus websites and social media. We wanted to reach students on platforms that they frequent.
How-To
With our "How-To in 30 Seconds", we feel that students will be intrigued because of Park Ease simple to use interface. We've found that students want more than anything to see how an app works before they buy or download it.
Proposal
Here is the app in its entirety. This proposal includes everything you'll need to know about Park Ease.
