The majority of the redesign and branding process included updating outdated leasing fliers and brochures. I worked with the Marketing Coordinator and both Retail and Office Brokers to create these projects. I also used Esri.com to obtain demographic information.

After each was completed, especially the brochures, they were constantly needing to be updated depending on new property listings (available spaces/out parcels) and tenants moving in and out. This was an ongoing project that required extreme attention to detail and needing to understand text and image hierarchy, especially when highlighting a new property that was leasable or for sale. I've listed what some of the outdated fliers looked like before I rebranded them and also a few that I newly created.